Phillies backstop Carlos Ruiz isn’t exactly what you would call “popular” or “marketable,” but that didn’t stop the fine folks at Lincoln to seek him out for voice-over work on their local radio spots. Every couple innings during the Phils broadcast on 1210 WPHT am, a fluent, personable Ruiz pops in and tries to persuade you to drive the car he drives — the 2008 Lincoln MKS MKX . Listen to the embedded audio below the pic.

Carlos Ruiz Lincoln MKX radio spot

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